International Trademark Association Shares Gen Z Insights Study

May 16, 2019

  • Anti-Counterfeiting
  • News

International Trademark Association Study: "Gen Z Insights: Brands and Counterfeit Products"

A study from the International Trademark Association (INTA), "Gen Z Insights: Brands and Counterfeit Products," found that despite 93% of Gen Zers saying they have a lot of respect for people’s ideas and creations, 79% had purchased counterfeit goods within a year of taking the survey.

Read the INTA Study