Brand Protection: Covert Solutions for a Covert Challenge (Courtesy of SICPA)
August 04, 2021 15:24pm
Returns and replacement fraud is big business. Scammers return fake versions of products or products with counterfeit parts, and increasingly convincing counterfeits and imitation components combined with the generous returns and warranty terms that underpin today’s customer service culture create a costly challenge for reputable brands. However, companies can take protective action. A range of deterrents, including covert authentication techniques, can make counterfeiting more complex, less lucrative and less appealing to fraudsters.