Adweek features UL's 'Dramatic Difference' Short Film in Article About Close Before You Doze

November 1, 2018

  • Fire Safety
  • Media Coverage

Close Before You Doze Dramatic Difference Reveal Wall Lowered

Underwriters Laboratories' Close Before You Doze campaign has been adopted by many throughout the fire service as a fire safety message promoted to consumers. Adweek looked at the campaign- in particular, the 'Dramatic Difference' short film- through the lens of the advertising industry and found it to be 'shockingly effective' in this article